HBL Analysis: Strada redesign by De Matos Ryan and The Intro Partnership

Thursday, 13 October 2011

Strada Royal Festival Hall, London
British restaurant chain Strada is undergoing a £5 million redesign by architects De Matos Ryan and brand consultants The Intro Partnership. The new look is being rolled out across the 70 existing UK restaurants, and has now been extended to five new-build fit-outs, which will include sites at Heathrow’s Terminal 3 and Westfield Stratford City.

Strada West India Quay, London
Emphasis was placed on the reconstruction of Strada’s street presence and exterior facade. Striped motif awnings and alfresco dining furniture in the Strada palette of red and white were introduced as new brand signifiers, with laurel trees and linear rosemary hedges used outside to give a "soft edge to alfresco dining."

Strada West India Quay, London
Inside, ribbed timber wall panelling continues the striped brand motif, along which the multifunctional marble counter sits - a feature that becomes a stage for creating dishes in front of the guests. Leather seating booths are fitted below the feature lighting scheme, which includes Gregg pendant and Double wall lights by Foscarini.

Strada West India Quay, London
The project has been awarded the Commercial Design award in the inaugural Society of British Interior Design Awards 2011, with one judge saying of De Matos’ design that it is "authentic, entertaining, inviting and practical".

Strada Tavistock Street, London