Ford unveils new concept car

Thursday, 1 September 2011

Ford Evos
Yesterday, Ford anticipated one of its novelties for the upcoming Frankfurt Motor Show and unveiled Evos, a new concept car that marks a new design era for the company. Journalists and bloggers from all over Europe were invited to see the presentation in the German capital, led by Ford's Chief Creative Officer, J Mays.

Ford Evos concept - Berlin launch from Heloisa Righetto on Vimeo.

The Ford Evos concept is a new design DNA and gives the company's worldwide design team (which comprises 1150 people) a common framework to guide the creation of next-generation vehicles.

J Mays said: "We wanted the Ford Evos Concept to give a clear message about where Ford design is heading – shaping vehicles that are fun to drive, have a premium appeal but, above all, are stunningly beautiful!”

Ford Evos Concept
Ford Evos Concept
The highlights include the innovative proportions (the length of a typical C car and the width of a CD car), the striking bold graphics - such as the lights - and the higher front trapezoidal grid. But, most of all, what surprised all the presentation spectators was the futuristic technology, explained by Ford's Chief Technical Officer Paul Mascarenas.

He said: "Evos is built around a technology experience as visionary as the future design approach, based on seamless connectivity between the vehicle and the driver’s ‘personal cloud’ of information. Driver wellness technologies ensure that the vehicle remains constantly aware of the physical state and workload of the driver and adjusts the driving experience accordingly.”

Ford Evos Concept
Ford Evos Concept
Among other things, the car is up to date with its owner's preferences, suggests routes and even alerts you when your stress level is high (by feeling your heart beat rate).

We may be seeing its design features on the road very soon, but as far as the technology goes, it may take a while before we get used to a car that can do absolutely everything for us.