Campaign: designer profile

Thursday, 22 September 2011

London-based design studio Campaign specialises in unique retail spaces and pushing the boundaries of the consumer experience. Here is a selection of their most innovative projects so far.

Kirk Originals flagship store

In contrast to conventional opticians, Campaign has recently created the dramatic interior for the London Kirk Originals store. The 65sq metre interior space features 187 pairs of 'winkies' which run the length of the store, each modelling a different frame. A display of large eyes are suspended in the front window. An account of the brand’s origins has been rendered in graphic text over the entrance and a black and white projection on the back wall displays the Kirk Originals logo.

Dr. Martens Pop-Up Store

Set up in London’s Old Spitalfields Market, the store was designed with a no frills aesthetic using inexpensive industrial materials. The brand’s trademark yellow was used throughout the space; footwear on display was illuminated with yellow fluorescent lighting and a heavy-duty bright yellow PVC curtain divided the shop floor. Gypframe metal wall systems were used for displays, construction site lamps lit merchandise and loading palettes were stacked or shrink-wrapped to form display units and a cash desk.

Dunhill NY Installation

Taking up residence in a disused warehouse, 410 West 13th Street in New York recreated Bourdon House, the home of Alfred Dunhill in London. Twenty-two separate laser-cut white aluminium panels replicated the facade of the Georgian house, and were suspended from the ceiling to hover over a black rubber floor. The life-size installation was contained within a vast 600sq metre interior and displayed 30 key looks on easels and frames, complemented by antique brass clothes rails.

Foldaway Bookshop

A pop-up specialist bookshop was created by Campaign for the London Festival of Architecture 2010. The walls, shelving and sales counter were constructed entirely from cardboard. Inspired by the open pages of a book, sheets of cardboard were folded and pleated to concertina along all four interior walls. Lengths of cardboard inserted horizontally created shelving for coveted vintage architecture books. The entire installation was recycled after the festival.

Campaign is also collaborating with Christopher Bailey, Creative Director of Burberry, to develop furniture and interior concepts for Burberry’s stores worldwide. Watch out for more on this project in the near future.