Audi's designers and engineers used this question as their starting point: “How much car is necessary to deliver driving pleasure and urban mobility in an entirely new way?” The cabin is sleek and modern, with highlights of russet red, and offers a comfortable environment for two passengers - with entrance via an unusual slide-back canopy.
The exterior design is contemporary while nodding to the style of the 1930s - particularly the Auto Union racecars of the time, from which the urban concept draws its freestanding wheels and elongated form.
The floor of the cabin is covered by a mat made of a water-repellant and durable textile originally developed for athletic shoes. Seats are covered with cloth and edged with kangaroo leather, while aluminium accents are used for the dashboard.
The urban concept also marks the point of entry for further forays into the EV market in the near future.