Monday, 29 August 2011
A new print magazine from American brand Restoration Hardware showcases the most complete expression of the brand to date and represents another example of the emerging trend of custom publishing as a marketing tool. The magazine features original editorial profiles by independent journalists and photographers that share the stories of designers and craftsmen who have designed the company’s latest products.
“It’s our largest ever source book/magalog/catalog,” said Chairman and Co-CEO Gary Friedman. “At 616 pages we’re not quite sure what to call it.” The Fall 2011 Source Book is available digitally and via the Restoration Hardware iPad App.
HBL subscribers can read more about brands creating their own editorial content in our recent report, Blurring the boundaries: The rise of commercial content.