HBL Retail: Mary Portas and House of Fraser

Tuesday, 23 August 2011

Mary Portas and House of Fraser
Retail expert and television personality Mary Portas is partnering with House of Fraser to launch a fashion, gift, home and food collection. The concept store within House of Fraser’s Oxford Street branch was launched on 18th August and sees Portas curate a selection of products from independent British designers such as Lisa McDonald, Becky Baur, Naomi Ryder and handmade cards from Art House Meath - a social enterprise celebrating the creative talents of adults living with epilepsy and learning difficulties.

Mary Portas and House of Fraser

The shop will also stock a selection of olive oil, wine and coffee from Portas’ favourite quality small-scale suppliers. Portas is collaborating with The Blending Room, an independent coffee roasting company based in East Yorkshire, to create an exclusive fresh coffee blend and British luxury fine candle manufacturer True Grace to create a collection of luxury 100% natural wax, scented candles.

Becky Baur Sitting Fox plate

The shop in House of Fraser Oxford Street can be accessed by a private lift and features a bookshelf of beautiful second-hand books that will raise money for Mary’s Living & Giving shop supporting Save the Children.

Carola Van Dyke cushion

“I’ve spent my entire life working within and commenting on global retail. When shops are truly great, they provide remarkable and extraordinary experiences to brighten up peoples’ lives. My new shop is exactly what I have always wanted to do in retail, my sincerest hope is that it provides the ultimate shopping experience,” says Portas.

Molly Mac Peach Napkins set
The products are also available online at houseoffraser.co.uk/maryportas.

We Love Kaoru Bird Mug