With increasing competition from online retailers, bricks-and-mortar brands are having to make the experience simpler and more efficient
for the consumer. The mantra here is: be useful.
A great example of this is
Kochhaus
in Berlin (pictured above), which combines a grocery store and a cook
shop to create an
entirely new concept. Food is displayed in recipes with complete meals
laid out on tables in-store. Customers simply pick up a recipe card
along with the necessary ingredients (all in pre-measured quantities)
and are ready to go.
To read the other six differentiators driving customer service in today's market, subscribers can
click here.
