HBL Retail: ByAlex

Thursday, 21 July 2011

Here's a sneak preview of the A Range, the first collection by London-based design brand ByAlex, which will launch this September. The range comprises a stool, coat stand and side table, each of which can be assembled by the user in a simple three-step process.

Alexander Swain, founder of ByAlex, says of the collection: "Since the 1950s, plywood has been used as a flexible, strong and sustainable material. After years of disposable products, I felt it was important to develop a flexible range for the longer term." Each piece is available in two colours: white and smoky grey.

WGSN-homebuildlife subscribers can read more retail stories, including the latest product launches and collection reviews, here.