In a major new report, WGSN-homebuildlife considers the impact of global urbanization - on the American market and beyond.
For the first time in almost 15 years, the size of
new homes being built in the United States is shrinking and suburban
McMansions are making way for smaller homes in urban settings. More and
more people are gravitating towards city centres and smart growth
efforts in urban planning are in full swing all across America.
This new lifestyle demand has huge implications and presents
opportunities for architects, designers, home developers and
manufacturers to create products and experiences that satisfy changing
lifestyle needs. In terms of dwellings, this also means that more people will be packed
into tighter, smaller spaces. Inevitably, this will create new
opportunities to rethink our home environments and the ways we want to
live in those spaces.
Subscribers can read the full report
here.
