Tuesday, 7 June 2011
Interiors retailer The Lollipop Shoppe has collaborated with Danish brand HAY to launch a pop up shop in London's Selfridges. The venture will remain in place for two months, selling textiles and furniture by HAY alongside a selection of other key pieces stocked by TLS.
TLS co-founder and owner Marco di Rienzo told WGSN-homebuildlife, "We selected pieces that we felt would work not only with the Hay collection but also on the fourth floor of Selfridges, which is dedicated to mainly larger furniture, lighting and textiles. We didn't introduce any furniture items as the focus is on Hay's products but we did bring in some smaller home accessories which we felt created more of an interest to the space and also a more accessible price point."