HBL Retail: Homeplus virtual subway stores

Thursday, 30 June 2011

Tesco's Homeplus virtual subway stores mixes QR technology and retail with public spaces. Time-poor commuters in South Korea can ‘shop’ the billboard-style advertisements that simulate traditional store shelves. Every item in the virtual store has a QR code beneath it and items can be added to the shopping basket, by scanning the code with a phone. When finished, the shopper sends the list to Tesco’s on-line delivery service, for home delivery.

WGSN-HBL subscribers can read more about retail apps below.
Digital DIY & decor: interiors retail analysis