HBL Blog of the Week: Etymologie

Tuesday, 14 June 2011


US lifestyle store Anthropologie's blog, Etymologie, takes an unusual approach to blogging: one word is chosen, and posts are then made which represent or reflect that word. The current choice is "legacy", with posts on the topic ranging from family tartan to a series of photographs of abandoned buildings in the Yugoslavian landscape.

HBL loves: that everything, from theme to layout to colour palette, fits so precisely with the image Anthropologie has engineered for its brand - and yet feels fresh.