HBL Analysis: Japanese stationery

Friday, 3 June 2011

Dessert eraser set by Iwako

As back-to-school time fast approaches, we take inspiration from the latest stationery trends emerging from Japan, where cute faces reign supreme, and graphics are clean and friendly.

Pea pod erasers (seen here)

Food and candy is the prominent stationery trend in Japan, especially for kids: update the idea with moveable elements, such as edamame beans that can be popped out of their shell and used as erasers (above).

The key brand for this trend is Iwako, who offer stationery in the shape of ice creams, fast food, heads of corn, strawberry sponge cakes, macaroons, strawberries, cans of soda... the list goes on.

Elephant eraser (seen here)

For more stationery trends from Japan, subscribers can read our full report.