Retailers have joined in the royal wedding festivities, featuring windows bursting with commemorative goods and merchandise that screams British patriotism.
Consumers are expected to be buying up royal wedding goods; but retailers expect a footfall slump on the big day.
Retail Week reported that the royal wedding celebrations will cause mixed retail trade, speaking to
Inditex UK managing director Dilip Patel who said: “Half a million visitors should be coming and they’ll be shopping when they’re here.” But hopes are that consumers will be celebrating the wedding tomorrow by shopping: “hopefully they’re also out spending money as part of the festivities” said Harold Tillman,
Jaeger chairman.
Big-box grocery retailers remain optimistic and believe that the wedding weekend heralds lucrative sales.
Tesco looks to sell 55,000 commemorative mugs, 25,000 royal wedding sponge cakes;
Sainsbury’s will be pushing its Kate & Will pies and
Asda looks to shift 350,000 royal wedding tea towels.
WGSN-homebuildlife subscribers can read our reports on the royal wedding’s knock-on effect at retail:
Royal retail: patriotic British merchandise