Royal Retail

Thursday, 28 April 2011

Liberty London as seen on
Retailers have joined in the royal wedding festivities, featuring windows bursting with commemorative goods and merchandise that screams British patriotism.

Consumers are expected to be buying up royal wedding goods; but retailers expect a footfall slump on the big day. Retail Week reported that the royal wedding celebrations will cause mixed retail trade, speaking to Inditex UK managing director Dilip Patel who said: “Half a million visitors should be coming and they’ll be shopping when they’re here.” But hopes are that consumers will be celebrating the wedding tomorrow by shopping: “hopefully they’re also out spending money as part of the festivities” said Harold Tillman, Jaeger chairman.

Big-box grocery retailers remain optimistic and believe that the wedding weekend heralds lucrative sales. Tesco looks to sell 55,000 commemorative mugs, 25,000 royal wedding sponge cakes; Sainsbury’s will be pushing its Kate & Will pies and Asda looks to shift 350,000 royal wedding tea towels.

Royal wedding cupcakes at Maiden, Shoreditch

House of Fraser as seen on

Swarovski as seen on
New Look as seen on

WGSN-homebuildlife subscribers can read our reports on the royal wedding’s knock-on effect at retail:
Royal retail: patriotic British merchandise