IKEA Bedroom Makeover Contest

IKEA Hong Kong Bedroom Makeover Contest

Due to the nature of Hong Kong’s large population and the contrasting size of the country, homes tend be to flats with very limited floor space (therefore the ritual of entertaining guests is usually located outdoors). IKEA Hong Kong has launched an online campaign that provides the rare opportunity to view people's private bedrooms.

Via its Facebook group page, the Bedroom Makeover Photo Contest invites submissions of personal stories - with accompanying before and after photos – of how IKEA products have helped solved a bedroom nightmare. Once uploaded, friends are invited and encouraged to vote for the entry. The ten most voted photos will determine the top ten finalists. After which, the jury of the contest will select the top three grand prize winners based on the creativity and popularity of their photos and descriptions.

IKEA Hong Kong Bedroom Makeover Contest

The grand prize winners will receive a HK$5000 IKEA voucher and will be invited to participate in a retail experience that allows them to - within 90 seconds - fill two shopping carts full of free IKEA merchandise. This event is to be held at the Hong Kong IKEA Kowloon Bay store at 9:30am on April 27th, 2011. Seven runners up will receive a HK$700 IKEA voucher.

A video explaining the unique scene of Hong Kong’s home can be viewed here.