HBL Tradeshows: Live from Baselworld

Tuesday, 29 March 2011

Rolex at Baselworld 2011

WGSN reports live from Baselworld in Switzerland, highlighting the emerging trends in the world of haute horlogerie.

Jewellery Theatre at Baselworld 2011

Art Deco: Inspired by the Art Deco movement, many luxury brands are displaying rich detailing and graphic patterns executed with rare and precious stones.

Return to classics: A return to classic styling of the 1950s and 60s is prominent across many of the Swiss brands showing at the fair; clean lines, smaller dials, classic detailing and an attention to innovative manual movements creates a clean, functional and timeless aesthetic.

Mixed metals: Although not a new trend, some of the bigger luxury brands showed innovative mixing techniques creating camouflaged effects with precious metals.

WGSN-homebuildlife subscribers can read the full live report, including our top three brands from the event, here.