|Greenhouse by Joost, Sydney|
The entire ethos of the project is equally sustainable: designer Joost Bakker has incorporated a rooftop garden to grow the chef's ingredients, an on-site water collection. and a generator powered by cooking oil. Food is served on roughly cut wood, a trend which WGSN-homebuildlife saw at many of this season's tradeshows including Spring Fair and Ambiente.
What's interesting to note is that all of these decisions are integrated into a strong brand identity, with the eco-friendly angle presented simply as a matter of course. Design critic Justin McGuirk recently wrote in the Guardian about the need to incorporate sustainability into every sector of the design industry, rather than isolating it in its own special category, and our A/W 12/13 macrotrend Eco Hedonism sees this approach gain momentum as a consumer mindset.
|Pot plants provide wall cladding|
Greenhouse by Joost will be taken on a European tour after its month-long stay in Sydney; the next city it will pop up in is Milan, during its design week in April.
[images via New Retail]