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| Authentic Models at Spring Fair 2011 |
WGSN reports live from Spring Fair in Birmingham, UK, highlighting the three key trends to emerge from this year's event:
1. The rise of home scent
Following WGSN's recent report on the topic, diffusers and other scent dispensers were a key trend at this year's fair, with manufacturers taking a number of approaches - from self-consciously masculine ranges to literary and even scientific themes.
2. 360°
WGSN's A/W 11/12 macrotrend 360 was strongly confirmed at the show. Brands showed products inspired by the Age of Discovery, referencing intrepid voyages to unknown lands and sightings of exotic species.
3. Pastels
The stand-out colour trend was for muted pastels, in a range of soft colourways including blue, green, yellow and neutrals, and usually set against washed or matt surfaces.
Read about our exclusive trends stands on show at the event here.
