|Authentic Models at Spring Fair 2011|
WGSN reports live from Spring Fair in Birmingham, UK, highlighting the three key trends to emerge from this year's event:
1. The rise of home scent
Following WGSN's recent report on the topic, diffusers and other scent dispensers were a key trend at this year's fair, with manufacturers taking a number of approaches - from self-consciously masculine ranges to literary and even scientific themes.
WGSN's A/W 11/12 macrotrend 360 was strongly confirmed at the show. Brands showed products inspired by the Age of Discovery, referencing intrepid voyages to unknown lands and sightings of exotic species.
The stand-out colour trend was for muted pastels, in a range of soft colourways including blue, green, yellow and neutrals, and usually set against washed or matt surfaces.
Read about our exclusive trends stands on show at the event here.