HBL Retail: Pie timer by Joseph Joseph

Tuesday, 15 February 2011

During tradeshow season, some objects consistently catch your eye. British cookware brand Joseph Joseph's latest kitchen timer, Pie, was on show at a number of the main fairs - incuding NYIGF and Frankfurt's Ambiente - and is one such product.

Launched in late 2010, Pie is based on the simple but ingenious idea of cancelling out the numbers that you don't need: a plastic semicircle creeps round the timer counting off the minutes.

Pie was designed for Joseph Joseph by DesignWright, retails for £10 and is available in a range of bright block colours. WGSN-homebuildlife subscribers can read more about product development across kitchen and cookware here. Our trend analysis of NYIGF 2011 is also available to read now, with Ambiente to follow shortly.