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| Homemade is Best cookbook by Forsman & Bodenfors for Ikea: winner of the Graphics category |
The winners across the seven product categories have been announced for the Brit Insurance Designs of the Year 2011, currently on show at the
Design Museum in London.
Ikea's
Homemade is Best cookbook, designed by
Forsman & Bodenfors, won the
Graphics category for its pared-back, geometric presentation of ingredients, while the
Furniture award has gone to Branca by
Industrial Facility, a chair with a similarly pared-back aesthetic which combines digital manufacturing processes with a form inspired by nature.
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| Branca by Industrial Facility: Furniture category winner |
The
Product category winner is
Plumen 001, by Hulger & Samuel Wilkinson, which is marketed as "the world's first designer energy-saving lightbulb". On a similarly eco-friendly theme, the
Transport category winner is the opinion-dividing
Barclays Cycle Hire scheme, implemented by London mayor Boris Johnson.
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| Flipboard by Mike McCue and Evan Doll: Interactive category winner |
The
Interactive category has been one of the most discussed of the exhibition; the winner in this category is
Flipboard, an app designed by Mike McCue and Evan Doll which consolidates all of its user's internet reading and browsing in one place, creating a personalised magazine.
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| Open Air Library by KARO Architekten |
The winner for
Fashion is the
Uniqlo+J range designed by
Jil Sander, nominated as a great example of high-end fashion going high-street and thus becoming available to an expanded audience. Lastly, the
Architecture award was taken by Open Air Library by German firm
KARO Architekten.
The overall winner will be announced on 15 March 2011.
