HBL Analysis: Restrained Luxury Package Design

Friday, 31 December 2010

Gourmet food has traditionally been presented in decadent or excessive packaging in order to convey its quality. However such extravagance is not always necessary, and we've highlighted minimalist style graphics and packaging that serve as a counter point to the decadence that many associate with luxury.

Inhouse design studio describes this method as "letting the packaging 'speak' to the customer". They used this technique on a series of containers for London roastery, bar and restaurant Caravan, which placed emphasis on type by using words from the Romany language.

For HBL subscribers, see the full report here.