One Glass promotes healthy drinking with design

Friday, 13 August 2010

A group of Italian designers from Verona have created a new wine packaging design that is intended to promote a healthier drinking culture.

One glass contains a glassful of high quality Italian wine, that the designers hope will discourage people from unecessarily buying a whole bottle and instead encourage people to drink sensibly.

 As well as keeping the wine fresh, the foil-lined package is lightweight and easy to carry. The container is made up of 75% paper, 20% polyethylene and 5% aluminium, which allows it to be easily recycled after use.

Alison Morris
Trends and Events Analyst