Madokadoke by Ross McBride

Saturday, 28 August 2010

This bracelet watch is the first outcome of IDEA International’s new project ‘Untrod’, which challenges designers to expand on established product typologies.

Ross McBride, the American designer behind Japan-based design practice Normal Studio, created Madokadoke to combine the functionality of a watch with the decorative appeal of a bracelet.

Named after McBride’s wife, the bracelet displays the time only when a small side button is pressed.

Other designers invited to partake in IDEA International’s project include Shin Azumi and Fumie Shibata.

(via designmilk)

Sarah Housley