Artists and designers are given one week each to fill this Berlin shop window with a display of their choosing. The items on show are not available from the shop itself, which doesn’t open; instead, admirers can go online to purchase selected pieces from each display and learn more about the ideas behind them.
Sculptures from Forest #1 by Rebecca Delange
Week 1 display featuring works by Formfjord and Jerszy Seymour
A wide variety of approaches and objects have been on display so far: week 1 featured colourful pendant lights by Formfjord and a wax-jointed chair by Jerszy Seymour, while Studio Vraay placed an assortment of electric heaters in the space in week 3.
Electric heaters from Studio Vraay's Week 3 display
Berlin’s regular ‘What’s New’ e-bulletin describes the venture as “a new way to create desire”. Each week's display is chronicled on the Berlin Weekly website, which also features a weekly quote and photo intended to provide further inspiration. The shop itself is located at Linienstrasse 160/Berlin Mitte.