Italian bathroom brand Falper is focusing on the mens' market with the development of its George collection, a line designed for men that aims to evoke a sense of luxury with a virile strength.
The masculine collection caters to the growing lifestyle shift towards mens' wellbeing and grooming.
Falper's collection addresses this social and cultural shift with aesthetic codes that appeal to typically male sensibilities. Bathtubs and sinks make use of strong, noble materials: steel, brushed copper, sophisticated varieties of wood, Baxter leather and marble.
The George collection by Falper will be showcased in Paris at the autumn edition of Maison & Objet (September 5- 9).
Homebuildlife subscribers can read more about design that appeals to men in our reports Masculine storytelling: selling fragrance to men and Designing for the American male.
