New fragrance organisation The Perfume Society connects users with the history of perfumery and key ingredients as well as updates on perfume houses, fragrance experts, fragrance families and product launches. Later this month, the brand's website will launch FR.eD, an online fragrance advisory service based on the preferences of the user.
Homebuildlife subscribers can read our full report on The Perfume Society here, and see our report on the retail experience of personalised fragrance here.