VIVID Sydney "Cars That Feel" Time Lapse from
Soap Creative on
Vimeo.
For arts festival
VIVID Sydney this year, digital agency
Soap Creative used lights, sound and visuals to imbue a series of Toyota cars with human characteristics and personalities. Programmed to 'wake up' as the sun set, the cars invited affectionate interactions from passersby - such as hugs and tickling - and responded in different ways.
For more insight on how domestic objects are taking on emotion and personality, subscribers can read our technology report
Animated Appliances.