Versace’s first children’s store has opened up on Via Borgospesso, adjacent to Versace Home in the
swanky Montenapoleone district.
The one-storey space is a dreamy lilac and white playground
complete with super-sized candy canes, a carousel with velvet chairs and
carpet and walls featuring the brand’s instantly recognisable Medusa head logo.
First
launched at Pitti Immagine Bimbo in June last year, the Young Versace
collection is aimed at children from 0-12 years and includes
leopard-print and Swarovski crystal covered baby bottles, mini-suits
with silk cummerbunds, organza dresses and studded hoodies.
Subscribers can read our full
Milan Retail Update for a round-up of the city's most important store openings over the past six months.
