SWALLOWABLE PARFUM® from Lucy McRae on Vimeo.
With the help of biologist Sheref Mansy, body architect Lucy McRae has developed Swallowable Parfum: a digestible capsule which consists of synthesised fragrant lipid molecules that mimic the structure of normal human fat molecules.
It uses the body's natural enzymes to release a genetically unique fragrance through the skin's surface during perspiration. It's an interesting preview of how the future of consuming perfume could evolve, and we love the provocative campaign video too.