Paint brand Dulux has launched a new campaign in collaboration with children's charity UNICEF which encourages people to own a colour of their choice in exchange for a £1 donation.
The campaign has been supported by celebrities such as Jemima Khan (who purchased CFC Blue on behalf of her "Chelsea nut" son) and Sir Roger Moore, whose choice Swedish Blue represents the homeland of his wife Kristina. Visitors to the campaign's website can browse thousands of colour hues, while an ever-changing triangle represents the colours 'trending' at the moment.
For more information visit www.ownacolour.com.